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When you add a regular link to a page or a post, WordPress saves the URL of that page as the link. This means, if the URL changes, the link is broken.
WordPress makes it all too easy to change page addresses, causing all incoming links to go broke (404 error). Here are a few ways to do that:
- Change the page’s parent
Change the slug
Change the site’s permalink structure
Then, when the page is displayed, WPML inserts the permalink of the page you are linking to. Whenever the URL changes all pages linking to it update immediately and will link to the correct address.